What has been the most prominent means of advertising businesses and services over the decades? Newspapers, magazines, radio broadcasts and television, all of which are costly methods of advertising and can sometimes be unreliable and not worth your initial investment.
Times have changed, technology has developed, and the internet is a powerful tool that all businesses should utilize to their advantage. Social Media Platforms are the future of advertising in our ever growing technological society and are being used by many businesses with very successful results.
What are the benefits of Social Media Platforms and advertising?
· They don’t require large financial investments.
· They are extremely flexible.
· You have the ability to obtain extensive statistics on your advertisements.
· You can focus on specific target markets. (E.g. if you are a company that sells car components, then you would place advertisements on car blogs/ websites and hence be focusing on your specific target market.)
· Your return on investment is greater than using traditional advertising techniques.
Here is a list of a few Social Media Platforms that you can utilize and start advertising with a greater return on investment:
· Digg
· Muti
· MySpace
· YouTube
· Flickr
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October 10th, 2008 at 2:22 pm
Yes, thats true. I happened to be on two websites that had advertising on. The windows were open at the same time and I could see both of them - i then saw how inter-connected advertising is - it most likely had stored by preferences on my computer - in a cookie most likely and then when searching for a appropriate add, it happened to choose the same one!
Noel
October 11th, 2008 at 12:00 pm
i agree, and what about google? they are the biggest advertising engine of all. they collect everything u search for, if u use chrome they collect every website u go to, if u use docs they know what documents u keep.
but i think that the only way that social networking can be sustainable is through advertising.
J
October 11th, 2008 at 2:15 pm
We are living in exciting times where things are getting easier, cheaper and much more practical each day!
The Internet has definitely redefined today’s business approach to marketing, advertising, communication, deliveries, products, collaboration, strategy.. the list goes on and on. It’s interesting to see how things are progressing every day in the new Internet age
October 11th, 2008 at 4:34 pm
Thanks for all the very informative comments! Google is going to take over the world
October 11th, 2008 at 8:19 pm
Haha, have you read the Google Story - I would recommend it - brilliant book!
October 13th, 2008 at 10:47 am
No I havn’t actually. But I’ve heard it is really good, so I think I should read it!